The Super Greens could save the economy

https://www.klimatsmart.se/images/news/kajembrensperoecc111x121bf.png

Many do not equate the environmentally focused activities of composting, recycling and using rechargeable batteries as primary activities of the high‐income American jet set. But, according to a new report from Scarborough Research, the “Super Green” – those consumers who engage in the highest amount of environmentally‐friendly activities as measured by Scarborough – are top earners with a taste for luxury. The Super Green population – which accounts for five percent of all U.S. adults – are 76 percent more likely than the average adult to have an annual household income of $150K or greater. They are more likely to own homes valued above $500K, as well as to own second homes, and, additionally, out‐pace the U.S. population when it comes to having a diverse investment portfolio. Kaj Embrén, Sustainable Business Coach, +46-70-398 22 11, kaj@embren.com.