Global Sustainability Survey Online

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In a new study titled 2011 Global Online Environmental & Sustainability Survey, conducted by digital analysts Nielsen and polled by 25,000 internet respondents in 51 countries, we can read that 75% of the global online consumers say they take raw materials into account when they deciding where to shop and what to buy. Latin American consumers are most likely to take materials into account: nearly 9 out of 10 say that the use of raw materials harmful to the environment influences where they shop and what they buy. North American consumers are the least influenced by the use of harmful raw materials (59%). The majority of consumers around the world believe that manufacturers using recycled packaging and energy-efficient products have the biggest positive environmental benefit according to the study. The 2011 Green Brands Survey of Consumers examines the attitudes towards green brands, products and services and how they've changed from previous years and how they vary by country. It also examines the following: -What consumer challenges must companies overcome in the green space? -Do consumer perceptions vary on how different industries address sustainability? -What types of green products are consumers currently buying and in which categories do consumers plan to purchase more green products? -What brands in each country do consumers think are green and why? The survey is based on 9,009 online interviews were conducted in Australia, Brazil, China, France, Germany, India, the U.S., and U.K. from April 2 – May 3, 2011. Interviews were conducted online among the general adult population. In China, India, and Brazil, respondents were from tier-one cities. Kaj Embrén, Sustainable Business Coach, +46-70-398 22 11, kaj@embren.com.