Greenwashing and Green Marketing 2012-01-11

Interview with Brendan May, founder of the Robertsbridge Group. Discuss the fact that good green communications are absolutely critical as a mobilizing tool. The Robertsbridge Group is a new sustainability consultancy, founded by a group of leading environmental thinkers including Tony Juniper, Charles Secrett, Alison Austin OBE and Peter Ainsworth. The organisation is a fast-growing 'one-stop-shop' for businesses seeking to embrace the commercial advantages of embedding sustainable development into their everyday operations. Längd 02:34 (Info/2012).